A good website is a good operations decision. I build sites that pay back within the quarter — fast, beautiful, honest about what your business actually does.
For anyone who wants their website to feel right and convert better — without a six-month agency engagement. Founders, operators, marketing leads inside larger companies.
Most websites get built in weeks because they should. I work in tight loops — first draft live in days, refined against real feedback, shipped before the brief goes stale. Speed is a feature, not a corner cut.
Twelve years running operations means I read your business before I touch your site. What converts, what confuses, what your team will actually be able to maintain on Monday. The site is downstream of the company.
Framer when the brand needs to feel premium. Lovable for the ambitious, app-shaped builds. Webflow or WordPress when the team already lives there. The stack serves you, not the other way around.
Frames pulled from rolls of 35mm — small, slow, deliberate. The eye that ships a website fast is the same one that waits for the right light.
Most websites are made by people who have never had to live with the business behind them. I have. I've run operations, hired teams, written the invoices, fielded the customer calls — then gone back to my laptop and built the page that explains it.
That's the unfair advantage: I read your business before I touch your site. What converts, what confuses, what your team will actually maintain on Monday. The result is a site that looks felt, not templated — and that earns its keep.
Studied business administration in Vienna and computer science in Los Angeles. Twelve years of building websites alongside operating roles — fractional COO, founder, interim management on three continents. The web has been the constant.